Digital Skills Center Certified Course

Social Media
Marketing

Master social media marketing from beginner to advanced level. Learn how to grow brands, run ads, create viral content, and generate real income using powerful digital marketing strategies in just 1 Months.

What You Will Learn

Social Media Marketing Fundamentals

Understand platforms, marketing cycle, and business growth strategies

Content Creation, Canva, and AI Tools

Create visuals and videos using Canva and AI tools

Facebook Marketing and Free Client Generation

Grow pages, use groups, and get clients organically

Facebook Ads and Business Tools

Set up ad accounts and manage campaigns professionally

Audience Targeting and Ad Optimization

Reach the right audience and improve ad performance

Instagram Marketing and Growth

Build profiles, grow engagement, and monetize content

LinkedIn Marketing and Lead Generation

Generate leads and connect with professional clients

Freelancing, Branding, and Agency Building

Build income through freelancing, branding, and agency services

Duration

1 Months

Mode

Live Online

Platform

Zoom

Level

Beginner to Advanced

Trainer

Hamza Ashraf

Certificate

DSC Verified

Enroll Now Apply for Scholarship

Scholarships available through Digital Skills Center partners across Pakistan.

Live Classes via Zoom

Recorded Lectures Access

DSC Verified Certificate

6 Hours Daily Mentor Support

Internship Opportunities

100K+ Private Learning Community

Tasks, Assignments and Quizzes

Practical Campaign Training

Live Classes via Zoom

Recorded Lectures Access

DSC Verified Certificate

6 Hours Daily Mentor Support

Internship Opportunities

100K+ Private Learning Community

Tasks, Assignments and Quizzes

Practical Campaign Training

Your Outcomes

What You Can Do After This Course

Build and manage high-performing social media campaigns

Create scroll-stopping content with AI, Canva, and modern tools

Grow pages, profiles, and brands with proven organic strategies

Write engaging captions, ads, and content that drive results

Set up and run Facebook and Instagram ads with confidence

Use Meta Business Suite and Ads Manager like a professional

Generate clients through free marketing, outreach, and communities

Develop a strong personal brand that builds trust and authority

Launch your own social media marketing agency or service brand

Sell social media services to local and online businesses

Turn your skills into consistent monthly income growth

Build a long-term career in digital marketing

Course Outline

8 Modules+ Bonus Advanced Session

Introduction to Social Media Marketing

Introduction to social media platforms and their role in business growth Understanding the complete marketing cycle

Difference between organic marketing and paid marketing

How businesses use social media to build awareness and trust

Choosing the right niche and target audience

Understanding income opportunities in social media marketing

Content Creation, Canva, and AI Tools

Designing social media posts and ad creatives with Canva

Creating professional marketing visuals for brands

Using ChatGPT for content ideas, captions, and ad copy

Using Gemini for AI-assisted content creation

Generating images and videos with AI tools

Creating engaging and modern content for social platforms

Facebook Marketing and Free Client Generation

Creating and optimizing a professional Facebook page

Understanding Facebook branding and page structure

Using Facebook Groups for free marketing and lead generation

Building visibility through organic Facebook strategies

Attracting clients without paid advertising

Using Facebook to grow service-based business opportunities

Facebook Ads and Business Setup

Setting up personal and business ad accounts

Understanding Facebook Business Suite and Ads Manager

Creating and managing different types of ad campaigns

Writing ad copy and preparing ad creatives

Setting up payment methods and account safety

Learning ad policies, delivery, and campaign control

Audience Targeting and Ad Optimization

Researching and identifying the right audience

Creating custom and lookalike audiences

Budget planning and basic bidding strategies

Reading ad performance metrics such as CTR, CPC, and ROI

Improving campaign results through optimization

Scaling successful ads for better performance

Instagram Marketing and Growth

Creating and optimizing a professional Instagram business profile

Building brand identity through consistent content

Using reels, hashtags, and organic growth strategies

Running Instagram ads and campaigns

Setting up payment methods for promotions

Using Instagram for branding and monetization

LinkedIn Marketing and Lead Generation

Creating and optimizing a professional LinkedIn profile

Building authority through personal branding

Developing a content strategy for LinkedIn growth

Understanding LinkedIn ads and visibility

Generating leads and business opportunities

Building long-term professional client relationships

Content Planning, Automation, and Growth Systems

Creating a content calendar and posting strategy

Using scheduling tools for consistent publishing

Managing multiple accounts efficiently

Using cloud-based tools for workflow management

Balancing organic and paid growth strategies

Building systems for long-term scalability

Bonus Advanced Session

How to start your own social media marketing agency

How to build a strong personal brand and positioning

Client acquisition through free marketing strategies

Selling services on Facebook, Instagram, and LinkedIn

Managing clients and delivering professional services

Scaling your income from *PKR 30,000 to PKR 150,000+* through social media marketing

Your Earning Potential

How Much Can You EarnAfter This Course

Your income depends on your skills, consistency, and practical implementation of strategies learned during the course.

1Beginner Marketer

20K to 35KPKR / monthManage small business pages and basic social media tasks.

2Intermediate Marketer

40K to 70KPKR / monthHandle multiple social media accounts and regular campaigns.

3Office Based Job

40K to 80KPKR / monthWork as a social media manager in companies or marketing agencies.

60K to 120KPKR / monthWork with international clients through freelancing platforms.

5Digital Consultant

80K to 150KPKR / monthProvide marketing consulting services to businesses.

6Agency Owner

100K to 250KPKR / monthRun a social media marketing agency with multiple clients.

AI Tools You Will Use

Tools You Will Master

Meta Ads Manager

Canva

ChatGPT

Google Analytics

Meta Business Suite

CapCut

Buffer or Hootsuite

AI Content Generators

Your Trainer

Meet Your Mentor

Hamza Ashraf

CEO and Founder, Digital Skills Center

20k+Students Trained

7+Years Experience

4.9★Average Rating

Hamza Ashraf is the founder and CEO of Digital Skills Center. He built DSC from the ground up in 2019 and has since trained 100,000+ students across Pakistan. As a practising digital marketer and agency owner, he teaches Social Media Marketing from lived experience — not theory. Every strategy he shares is one he has tested in real campaigns for real clients.